"Bullsheet" was the primarty title used by the La Crosse Jaycees for their newsletter between the years 1984 and 2007. During this time, several items were distributed without a title (see Untitled Publications); the title of "Shake, Rattle & Roll Review" was used instead of "Bullsheet" for a period spanning 1988-1989; and "Let it Rain" was used instead of "Bullsheet" for a period spanning 1994-1995.

In February of 2007, the title "La Crosse Jaycees News" replaced "Bullsheet" for two issues before a new title, "The Leader," was permanently adopted. As of 2012, "The Leader" remains the active title of the La Crosse Jaycees' newsletter.