This collection compiled by Robert Mullallyincludes items related to the La Crosse Festivals, Inc. organization and the Oktoberfest U.S.A. annual festival in La Crosse, Wis.

The La Crosse Festivals, Inc. materials include various editions and edits of their organizational articles of incorporation and bylaws (1965-2005), as well as editions of their organizational procedures, codes, and policies (1983-2001) for members and groups within the organization.

Administrative groups cover materials pertaining to the administration of the La Crosse Festivals, Inc. organization and the Oktoberfest U.S.A. celebration. Klub Membership (1987-2006) includes recruitment materials, donation requirements for membership, and membership rosters; Personnel Directories (1981-2005) includes rosters and mailing information for organization members; Presidents (1995-2004) includes a list which outlines all of the Oktoberfest U.S.A. presidents and their terms; the Board of Directors (1967-2005) includes finances, meeting minutes, event agendas, and board rosters; the Board of Trustees (19971-2006) includes meeting notes, board rosters, festground information, and strategic plan notes; and the Gemutlichkeit Foundation (2001), which includes plans, correspondence, and project notes related to the 2001 plans to renovate the festgrounds.

Within the Board of Trustees, several committees exist and the materials included are the Trustee Oktoberfest Committee assignments (1987-2005), which includes meeting notes, schedules, and policies; the Advisory Committee (2004), which includes meeting notes, financial records, policies, and materials regarding purchasing and locating a permanent festgrounds location; the Oktoberfest History Committee (1999-2003) which includes correspondence, a statement of purpose, and written histories; and the Festmaster Award Committee (2000-2001), which includes correspondence and lists of award recipients.

The Fest Royalty and Pageantry materials are made up of the General Fest Pageantry (1979-2001) materials, which include policies and lists of royal positions held in various years; the Festmaster position (1969-2005) materials include newspaper articles, policies and guidelines for the position, schedules, meeting notes, and lists depicting who carried the title each year; the Miss Oktoberfest materials (1969-2005) include newspaper articles, pageant programs, correspondence, and meeting notes; the Mrs. Oktoberfest materials (1969-2005) include newspaper articles and policies for the position; the Grenadiers materials (1971-2005) include newspaper articles, meeting notes, correspondence, policies, and directories; the Parade Marshalls (undated) materials include policies and procedures for the position; and the Trumpeteers materials (1971-1996) include newspaper clippings, schedules, and notes.

The Oktoberfest U.S.A. Event Materials are made up of an Oktoberfest General History and Information (1969-2005), which includes event memorabilia, such as ribbons, ticket stubs, and signs; lists describing the royal family, administrative positions, entertainment, events, dates, and themes for each year’s Oktoberfest; written histories; newsletters; event schedules; correspondence; and newspaper articles. The Annual Event materials are organized by year, beginning with 1962 and ending in 2007. Each folder contains materials related to that year’s Oktoberfest event, including programs, schedules, marketing materials, event participant rosters, newspaper articles, and materials related to that year’s Royal Family members, such as obituaries, funeral programs, biographies, and newspaper articles. In particular, the 1981 Fest Year contains the collection compiler, Robert Mullally's, resume and written biographies. The years 1971, 1975, 1981, 1991, 2002, and 2003 contain photographs.

The Fourth of July Festival (1971) materials includes newspaper articles, press releases, correspondence, and marketing materials related to the Fourth of July Festival and the grand opening of the new Oktoberfest grounds on 2nd and Front Streets as hosted by La Crosse Festivals.