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Paul Nelson Photographs

 Collection
Identifier: CP 014

Abstract

This collection includes photos of the La Crosse brewing industry. None of the people in the photographs are identified, but businesses and industries that are identified in these photos include: the Paul Malin Sample Room (120 4th St. S.), John Gund Brewing Company, Hussa Brewery (Bangor, WI), Heilman Brewery, and WKBH Inc. Some photographs show brewery workers and others depict shipping workers.

Dates

  • circa 1890s-1950s

Access to Materials

Materials in this collection are available for patron use.

Historical Note

According to City Directories, the Paul Malin Sample Room was located at 120 4th Street from the years 1890-1900. The building later became part of the Bodega Lunch Club.

One photograph in this collection shows the interior of an unknown bar with a calendar in the background that appears to be open to May of 1912. The bar heavily advertises Elfenbrau, which was a beer introduced in 1910 by the C. & J. Michel Brewing Company's La Crosse Brewery (1857-1956), known more widely as Michel Brewing Co. The brewery was located on the 700 block of Third Street, but had a sampling room in downtown La Crosse at 113-115 South Third Street.

The John Gund Brewing Company (1873-1920) was located at what is now 2130 South Avenue. Gund Brewing Co. typically employed women and children for their bottling works, which is evidenced in one of the photographs.

The Hussa Brewering Company (1895-1920) was located in downtown Bangor, Wisconsin. The Brewery closed in response to Prohibtion and the Hussa family begain a vegetable canning factory in the building. After Prohibition ended in 1933, the Sprehns Feed Mill used the building until 1994, when it was abandoned. It was raized in 2008.

The G. Heilman Brewery Company (1858-1999) was located at 1018 Third Street (where City Brewing Company reopened production in 1999). The brewery began as a partnership between Gottlieb Heilman and John Gund in 1858. The two split in 1872 and Gottleib Heilman renamed the the company to City Brewery, which his wife Johanna Heilman took over in 1878 after his sudden death. Johanna Heilman, sometimes cited as the first woman CEO in the U.S., ran the brewery successfully for the next 34 years, incorporating the company in 1890 as the G. Heilman Brewing Company. Johanna's brother-in-law Robert Wacker and son-in-law Emil T. Mueller aided her in running the brewery. Under this team's leadership, the brewery expanded a strong national market as the largest Wisconsin brewery outside of Milwaukeee. Heilman's flagship beer started as their Golden Leaf beer, but was later replaced by Old Style Lager. Heilman survived Prohibition selling near-beer, sodas, and malt syrup for home brew.

Extent

919 Megabytes

Language of Materials

English

Location

wlac

Acquisitions Information

(Accession no. 2016.096 and 2018.065) Donated by Paul Nelson, 2016 & 2018.

Electronic Content

These materials are available electronically only.

Processing Information

Processed by Scott Brouwer and Jenny DeRocher, December 2019.

Title
Guide to the Oaul Nelson, circa 1890s-1950s
Status
In Process
Date
2019 December
Description rules
Describing Archives: A Content Standard
Language of description
English
Script of description
Code for undetermined script
Language of description note
English

Repository Details

Part of the La Crosse Public Library Archives Repository

Contact:
800 Main St.
La Crosse Wisconsin 54601
(608) 789-7136