McLoone Metal Graphics Records
Scope and Contents
The bulk of the collection is made up of black and white photographs, some of which are undated, but most appear to have been taken between the mid-1950s and the 1960s. Some photographs contain advertising sketches or handwritten notes in pencil on the backs or on the fronts of the photographs. Photo negatives and advertising material are included for some of McLoone's clients.
McLoone family materials contain two childhood photographs of James McLoone (ca. 1930s), several photographs of James McLoone (1975-1978), a photograph McLoone with his wife, Helen (1978), and James McLoone's obituary (1980).
McLoone's friends and business associates (ca. 1950s-1993) include photographs of Robert Hurtgen, Ronald E. McGavock, David Baptie, and others.
During this time period, McLoone Metal Graphics' clients included businesses and churches in Wisconsin and in other states, all of which are listed separately from one another. Unless otherwise mentioned, each file contains photographs and/or negatives of the business or church.
Dates
- 1930s-1980
- Majority of material found within 1952 - 1969
Creator
- McLoone Metal Graphics (La Crosse, Wis.) (Organization)
Access to Materials
Materials in this collection are available for patron use.
Historical Note
James E. McLoone began his advertising business in La Crosse in 1954. The business was first known as McLoone Advertising Service until 1973 when the name was changed to McLoone Metal Graphics. It was initially located in the Batavian National Bank Building on Main Street in La Crosse. Originally started as an advertising business, the company soon added screen printing. By 1958, the business had relocated to 75 Sumner Street. McLoone was president until his death on Feb. 29, 1980. Helen McLoone, the widow of James E. McLoone, served briefly as president of the company after his death. The company was known for manufacturing and distributing name plates and decorative trim.
In 1980, the company was acquired by JSJ Corporation, a manufacturing company located in Grand Haven, Michigan. McLoone Metal Graphics continued to operate under the direction of Martin Johnson as president and Anita Froegel as vice-president. On September 28, 1981, Anita Froegel began serving as president of the company and David Hyde Jr. was vice-president. Frogel continued as president of the company until her retirement in 2001. Today the company, a subsidiary of JSJ Corporation, is a custom screen print manufacturer of identification products, and is also known as simply McLoone.
Extent
0.4 Cubic Feet
Language of Materials
English
Abstract
McLoone Metal Graphics, La Crosse, Wisconsin, formerly known as McLoone Advertising Service, was an advertising agency involved in screen printing and name plate design for industry. The business, started by James E. McLoone, began in 1954. Today, the company, a subsidiary of JSJ Corporation, is a custom screen print manufacturer of identification products and is also known simply as Mcloone.
The bulk of the collection is made up of black and white photographs, some of which are undated, but most appear to have been taken between the mid-1950s and the 1960s. Photo negatives and advertising materials are included for some of McLoone's clients. Some personal photos of James E. McLoone and his wife, Helen McLoone, are also included. Clients included businesses and churches in Wisconsin and other states.
Acquisitions Information
(Accession no. 2001.003) Donated by Anita Froegel, 2001
Physical Description
1 archives box
Processing Information
Processed by Christine Stolz, 2005; finding aid revised June 2005
Creator
- McLoone Metal Graphics (La Crosse, Wis.) (Organization)
- Title
- Guide to the McLoone Metal Graphics Records, 1952-1980 (bulk 1950s-1960s)
- Status
- Completed
- Author
- Christine Stolz
- Date
- 2005 June
- Description rules
- Describing Archives: A Content Standard
- Language of description
- English
- Script of description
- Code for undetermined script
- Language of description note
- English
Repository Details
Part of the La Crosse Public Library Archives Repository