The collection is arranged alphabetically by subject and include categories such as animals, art, bluffs and coulees, bridges, buildings and streets, business and industry, buttons, pins and business cards, cemeteries/headstones, events (subdivided into categories such as Christmas, circus, Halloween, parades, picnics, and weddings and the like), farm and country scenes, fires, floods, flowers, Fort McCoy, highways, La Crosse River Valley marsh, people and organizations (particularly strong for Rotary Club), politics/elections, river and boats, schools and classrooms, sheriff's dept., snow, sports, television (WKBT channel 8), and transportation.

The Rotary, Ralph Steele family and Channel 8 slides were in all likelihood taken by Ralph Steele who was very involved in the Rotary Club locally and beyond.