The "ABC Buyer's Guide" began publication August 5, 1970. In September of 1981, the title was changed to "Buyer's Guide." In June of 1990, "Buyer's Guide" ceased publication, and was replaced with "Foxxy Shopper" (first issue published July 1990).

From February 1968 through July 1970, "The Merchant" was published. This item ceased publication with the first issue of the "ABC Buyer's Guide."

Friedrich “Fred” L. Strauss lived in La Crosse from 1881 until his death in 1916. He was employed for many years at the Voight and Ritter wagon works.

Papers include orders, receipts, and correspondence between Strauss and others. All are related to his personal business dealings. A collection of family photographs is also found in the collection. Most of the photographs are unidentified other than coming from Friedrich Strauss.

Records of the Gateway Transporation Company of La Crosse, Wisconsin, including printed images (circa 1965) and a written history and fact sheet (circa 1967).

"La Crosse Business Journal" was replaced by "La Crosse Citireport" in 1983.

The La Crosse Clothing Company Records contain stockholder's share receipts, stock certificates, and reorganization information. Materials are dated 1919-1929. The La Crosse Clothing Company was a clothing factory that operated in La Crosse, Wisconsin from approximately 1903 through 1929.

The La Crosse Progressive Association was a community service organization composed of businessman.

The majority of records cover the years 1901-1903 and are divided into correspondence, lists of names, financial records and miscellaneous. These records show the membership and activities of the association.